Beyond the Credential

Webinar Replay: https://vimeo.com/1236355707?fl=ip&fe=ec&share=copy

Connecting Learning, Credentialing, and Career Growth

Associations invest significant resources in professional development and credentialing, but these programs often operate independently. Education teams develop courses, credentialing teams manage certifications, and professionals are left to navigate their own learning journeys.

What if these programs worked together to create a more connected, meaningful experience?

In this webinar, association and credentialing experts explore how an integrated portfolio approach can connect education, skill development, and certification into cohesive career pathways. By aligning these offerings, associations can strengthen member engagement, increase program participation, and create more sustainable business models.

Through practical insights and real-world examples, including the INFORMS Certified Analytics Professional (CAP) ecosystem, our panelists discuss how associations can offer multiple entry points, support professionals at different career stages, and position credentials as meaningful milestones within a broader learning journey.

What You'll Learn

Watch the replay to discover how to:

• Break down program silos: Understand the benefits of connecting education and credentialing while maintaining the integrity of each.
• Build integrated learning portfolios: Identify opportunities to align existing professional development, skill-building, and certification offerings.
• Create career-stage pathways: Explore how multiple entry points can engage professionals throughout their careers.
• Strengthen program value: Learn how a connected portfolio approach can improve learner experiences, increase participation, and support organizational growth.
• Apply practical strategies: Gain insights to evaluate your current programs and identify opportunities for stronger alignment.

Whether you're responsible for education, certification, professional development, or association strategy, this conversation offers fresh perspectives and actionable ideas for creating programs that grow alongside the professionals you serve.

Watch the webinar replay, view the PowerPoint, and explore what's possible when learning and credentialing work together.